April 2009


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Purity Dairies sponsored a race to raise funds for the Ronald McDonald House Charities of Nashville yesterday, and my wife Dana ran the 5K. She beat her best time, clocking in at 30:45, with a pace under 10 minutes. She was cheered on by me and new friends Alex Kelso and family, who were there for Alex’s daughter Lori and friend Lauren, who also had excellent times.

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Purity gave out a ton of ice cream and, believe it or not, chocolate milk, which has recently been recognized as an excellent sports drink! Researchers have discovered that adding protein to the carbohydrates normally consumed by runners after a race significantly shortens recovery time.

The mission of RMHC is to “keep families close” by providing essential resources and a “home away from home” for families of critically ill children receiving inpatient or outpatient medical care at Nashville area hospitals. Recent donations replaced all of the old washers and dryers that guests were using, and RMHC is very thankful to all runners and other donors that participated.

The mission of Purity, however, is to keep me in Nutty Buddies. Here I am, getting caught sneaking off in the middle of the race…meanwhile-back-at-the-ranch

Dana and I love to participate in these kinds of events. It gives us a chance to give while doing things we love. The Center for Nonprofit Management in Nashville, among others, is encouraging nonprofits to think of these type of fundraisers this season. Your corporation may not be able to handle one more golf scramble, but Ella Marin published a list of Fund Raiser Ideas on Suite101.com back in 2000 that are timeless.

And if those don’t get you energized, swing by the Purity section in your local grocery store, and pick up some chocolate milk. Ask for their poster girl while you’re there. :)

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I can still remember when my then-teenage son Todd brought home the Invisible Children DVD, and how tore up he was about it, demanding that something be done. He wanted to send $50 immediately, and was depressed for days when I refused to watch the call for help “Right now!”.

icNow that he’s an adult, he’s finding ways to give what he can locally, but I’m sure when he’s able he will find an international charitable mission with a global reach. Heck, he’ll probably START an international charitable mission with a global reach!

I thought of Todd when I read that Facebook hit 2 million users on April 8, 2009, and to commemorate they announced the launch of Facebook for Good. They are partnering with 16 popular charities like The United Way, the American Heart Association (their Go Red for Women campaign) and Invisible Children, to use their reach to connect people not just with each other, but directly connect them with causes they support. AND make it easy to give! They’ve created an online shop where you can buy “gifts” for Facebook friends – “When you purchase one of these gifts, 90-95% of the cost will go to that organization to support its efforts. Purchase a gift for someone you care about today.

This is what social networking is going to be really good for – connecting supporters to matching needs. I’m going to try out the gift shop. I’ll give you an update next week!

Be free,

Jeff

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